Set a commercial bidding target
tCPA and tROAS strategy brought campaign optimisation closer to the business outcome: higher-quality app customers at a more efficient acquisition cost.
Astroyogi tCPA and tROAS work recognised by the Google Ads team.
The Astroyogi app-growth program used tCPA and tROAS campaign strategy to make acquisition more efficient—delivering 2.5× incremental ROAS alongside a further 40% reduction in CAC. The work was selected by the Google Ads team as a case study and earned two performance appreciations.
2.5×Incremental ROAS
40%Additional CAC reduction
2Google Ads appreciations
Smart bidding works when it is tied to real commercial signals: incremental return, acquisition efficiency and quality growth—not simply more media activity.
How the growth system worked01 02 03 04
Test for incremental return
The program focused on incremental ROAS, not just surface-level activity—resulting in a 2.5× lift in incremental ROAS.
Reduce CAC without sacrificing scale
Audience, campaign and conversion optimisation created a further 40% reduction in CAC while protecting growth momentum.
Earn external recognition
Google Ads selected the Astroyogi work as a case study and awarded two performance appreciations—third-party recognition of the campaign discipline.