Open several qualified routes
Paid app and web campaigns were connected to affiliate distribution and partner-led demand.
70% lower CAC and 40% stronger engagement across app and web growth.
Astroyogi combined paid acquisition, affiliate distribution, lifecycle journeys and partner campaigns around a single commercial goal. The integrated program reduced CAC by 70%, delivered 6X+ ROAS and improved engagement by 40%.
70%CAC reduction
6X+ROAS
40%Engagement improvement
When every channel is measured against the same commercial outcome, growth becomes more efficient and easier to scale with confidence.
How the growth system worked01 02 03 04
Improve acquisition efficiency
Continuous source, audience and campaign optimisation reduced CAC by 70% while maintaining scale.
Strengthen the lifecycle
CleverTap journeys improved engagement by 40% and supported more meaningful repeat usage.
Use partnerships with purpose
Programs across Google Pay, Paytm, PhonePe, CRED, Affle and Disney+ Hotstar extended reach beyond media buying.